Two pieces of gold that look identical can be worth very different amounts. Price comes down to four things — and we walk you through every one before you ever agree to sell.
The spot price sets the floor
Gold trades on a global market, and its "spot" price moves every day with currencies, interest rates, and worldwide demand. That number is the starting point for any honest offer. We track it in real time so your evaluation reflects what gold is actually worth the day you walk in — not a stale figure from last week.
Purity, measured in karats
Pure gold is 24 karat, but most jewelry is mixed with other metals for durability. The karat stamp tells the story:
- 10K is about 41.7% gold · 14K is 58.5% · 18K is 75% · 24K is 99.9%
- A heavy 10K piece can be worth less than a lighter 18K one
- We test purity precisely, so you are paid for the gold that is genuinely there
Weight, on an honest scale
Gold is weighed in grams or troy ounces, and small differences add up fast. We weigh everything in front of you on a calibrated scale and explain the math, so there is never a question about how we reached your number.
Why the middleman matters
Most buyers send your gold up a chain — each link taking a cut. Because we smelt and process everything in-house right here in Central Texas, there is no middleman markup to absorb. That difference goes back into your offer.